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Jun 23, 2016 / Richard Hall

Dry drinks

You think you’ve heard it all before and no one can come up with something totally new, but now there’s a new concept called dry drinks.

ViBErant brings “a new dimension to the soft drink” market. It dissolves in the mouth “and delivers an incredible sparkle and flavour experience.”

Over $4 million has been invested in the business behind it, ViBEration.

How does it work ? Well, it’s a tablet, with people as “the bottle and the water.”

You don’t need to make it up. Nor should you swallow it.


Jun 21, 2016 / Richard Hall

Food and drink in top 100 global brands

Technology and the internet are the biggest winners in the new BrandZ ranking of the world’s 100 biggest brands. The top 5 are Google, Apple, Microsoft, AT&T and Facebook, each worth over $100 billion.

It takes a value of $10 billion to reach the top 100. No food brands made the cut, but there were several in drink, fast food and grocery.

Foodand Drink in Top 100 Global Brands

Online retailing has achieved astonishing growth, led by Amazon in 7th place and Alibaba in 18th.

Jun 16, 2016 / Richard Hall

US bottled water statistics

A variety of sources have produced some important new findings on US beverage trends.

• 73% of the growth in bottled water consumption since 1998 is attributable to people switching from carbonated soft drinks, juices and milk. So tap water is in the remaining 27%.

• Bottled water could overtake carbonated soft drinks in volume by next year.

• Current growth rates for selected different water types are:

Jun 14, 2016 / Richard Hall

Bottled water cheaper than tap water

I like bottled water. I also like tap water. I drink a lot of both. My wife says not enough.

So I read with great interest the latest Watertalk magazine from my local tap water supplier Bristol Water.

Its cover story urges “local citizens to stop buying bottled water and fill up their flasks with tap water instead.”

On the first page, it states “supermarket bottled water is 53 times more expensive than Bristol Water, costing around 8 pence per litre.”

On that basis, one could argue bottled water is actually cheaper than tap water.

An average adult uses 150 litres of water a day and consumes 1.3 litres or under 1%. All the quality standards and costs are based on that 1%.

So, to make a fair comparison, perhaps the tap water price should be multiplied by 100, which would make it 15 pence per litre ?

That’s without accounting for the Refill Bristol bottle which retails for a healthy £10.00 plus £2.60 delivery.

There was some other interesting statements in the magazine.

• Bristol Water alone has 7,000 kilometres of mains pipes.

• “Small traces of lead can sometimes find its way into your water supply.”

• “The majority of our water mains are made of iron and over time rust particles can settle in the pipes.”

• “Occasionally, customers will notice that their water has a blue, green or turquoise appearance.”

• “48% prefer bottled to tap when they are out and about.”

Divisive campaigns raise more complex questions. Surely everyone should work more closely together towards better hydration and less waste?

Jun 9, 2016 / Richard Hall

56 acquisitions in May

As many as 56 food and drink industry transactions were registered on the mergers and acquisitions database for May 2016.

Just two were valued at more than $500 million.

• $1,350 million for the Dutch JAB Holdings to buy Krispy Kreme doughnuts in the United States

• £400 million for the UK based CVC to purchase AR Packaging in Sweden.

Both acquirers are private equity investors.

Of the 56 total, 13 were in alcohol, 13 in dairy, 8 in soft drinks, 4 in ingredients, 4 in snacks and 3 in bakery.

The United States featured in 26, the United Kingdom in 12, Germany in 10, Russia in 5, Switzerland in 5, France in 3, Mexico in 3 and Netherlands in 3.

Jun 7, 2016 / Richard Hall

Healthier ageing

New research from the Healthy Marketing Team sheds light on some differences in attitudes towards ageing around the world.

In Asia, apparently, respect for older people is such that they accept food and drink product messages with targeted functionality.

They have less access to healthcare and are more concerned about affordability.

In Europe, however, greater age is not an attribute.  Older people are sceptical about identifying with targeted products and their claims.

They are more interested in premium natural nutrition with an eye to sustainability.

“European healthy agers are starting to look more like millennials.”


Jun 2, 2016 / Richard Hall

Vital for early nutrition

Straight after the Global Dairy Congress in London is a one day Early Nutrition Conference on 30 June, with a top level platform of market leading speakers.

• Danone on product development

• Nestlé on latest research

• International leaders from China, France, Japan, South Africa

• Innovators from Ireland, UK, US

• Plus an international market overview, research on what children want and strategies for growth.

Full details are at

Jun 1, 2016 / Richard Hall

Unbeatable dairy insights

You would be hard pressed to find better access to the latest on all aspects of dairy market trends and developments. The next Global Dairy Congress on 27-29 June in London has a host of highlights:

• World market and innovation briefings

• Market leaders from China, Europe and United States

• Key players from Iraq, New Zealand, Vietnam

• Innovation insights from Coca-Cola’s Fairlife and Arla BoB

• Tour of Arla’s new super-dairy

• World Dairy Innovation Awards.

Over 100 delegates have already booked from 22 countries. Simultaneous translation is available as required in Chinese, Russian and Vietnamese. It would be great to see you there.

Full details are at

Third event news tomorrow.