Bill Bruce wrote about cooler nomenclature on foodbev.com last week. He asked if there are more user friendly alternatives. My answer is a simple yes and here is what I would propose.
The current expressions for those machines that dispense chilled water from taps under large bottles are : home and office delivery, HOD, 5 gallon coolers, bulk water dispensers and bottled water coolers. Why not just ‘bottled coolers’ ?
And for similar machines that filter mains water instead of using bottles, we have : plumbed in coolers, mains fed coolers, point of use water coolers, point of use drinking water and no doubt more besides. Why not just ‘filter coolers’ ?
Wouldn’t simplest be coolest ?
1 comments:
I would prefer an approach related to water - bottled water coolers and bottleless water coolers. I think this is the way the American market has gone and it makes the most sense
Robert Laughton
The Water Cooler Company
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