tag:blogger.com,1999:blog-3438900550453238104.post2379890968952104087..comments2007-07-04T16:28:57.093+01:00Richard Hallhttp://www.blogger.com/profile/17213418829950623446noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3438900550453238104.post-43679695254039633442007-06-29T17:54:00.000+01:002007-06-29T17:54:00.000+01:002007-06-29T17:54:00.000+01:00Ballygowan is a hugely iconic brand and even with Britvic's recent £2.4 million investment in one of its existing bottled water brands Drench, critics have said that Drench will suffer at the arrival of Ballygowan. They may not be justified. Many soft drink heavyweights have portfolios of several bottled water brands. Britvic has always maintained that Drench is a teenager-targeted impulse purchase. Ballygowan is a different kettle of fish. I look forward to the launch of Ballygowan in the UK, if indeed that happens, and think it will sit beside Drench, Fruit Shoot H20 and the like harmoniously; completing a well-rounded and evolving range of product offerings.Lauren Brookeswww.zenithinternational.comnoreply@blogger.com