tag:blogger.com,1999:blog-3438900550453238104.post-41265199576503080642008-03-14T09:38:00.002Z2008-03-14T09:41:19.527Z2008-03-14T09:41:19.527Z<p>Nielsen's ranking of 2007 winners and losers offers many insights.</p><ul><li>Soft drinks is the largest category in UK grocery.<br /><br /></li><li>Cold drinks account for 17 of the top 100 brands and 5 of the top 15, led as ever by Coke.<br /><br /></li><li>7 are carbonates including 2 energy drinks; 6 are fruit juices and drinks; 2 are waters; and 2 are dairy based.<br /><br /></li><li>Red Bull, Cravendale milk, Oasis and Capri-Sun sales all advanced by over 20% last year.<br /><br /></li><li>Innocent was the fastest growing, up 46% to £141 million, rising to no 33. It credits success to four key macro trends, well worth noting - health/wellbeing, indulgent/premium, convenience and ethical. </li></ul>Richard Hallhttp://www.blogger.com/profile/17213418829950623446noreply@blogger.com1