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Nov 29, 2010 / Richard Hall


All too often I read something of interest, put it on one side for future reference and weeks pass by before I return to it. This story crossed my desk earlier in the month.

A bottle of Coca-Cola sold for a staggering $35.36 million at a Sotheby’s auction in New York. That’s quite a premium, even for the world’s most valuable brand.

The added value came from its co-branding with another premium producer, Andy Warhol, who painted it. And the picture wasn’t even in colour.

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