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Oct 3, 2013 / Richard Hall

Weather impact on sales

New analysis by French magazine LSA has ranked drinks according to their weather sensitivity, comparing the impact on sales between a hot, sunny August 2012 and a cold, wet May 2013.

In the most sensitive category, concentrates showed the greatest difference of 29.6%, followed by flavoured water on 28.5% and regular beer on 26.7%.

Towards the middle were sparkling water on 18.7%, still water on 13.5% and cola on 8.8%.

Less affected were fruit juice on 7.4% and energy drinks on 5.9%.

Champagne, wine and spirits registered no sensitivity at all.

The source for all the data was Climpact-Iri.

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