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Feb 17, 2015 / Richard Hall

Shower with Greek yogurt

Maybe you do already, but it’s new to me.

Yes, there’s now a shower gel in France called Fa Greek Yoghurt.  It has an almond aroma and its creamy formula is “enriched with 2 x more yoghurt.”

Thinking of new bathroom accessories, I’ve just come across a German cosmetic range called “Stop the water while using me!” written in English.  That’s quite a way of making a point.

It also shows how some new products are taking performance as given and emphasising social messages well beyond the traditional borders of brand marketing.

 

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