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Mar 12, 2015 / Richard Hall

Zero understanding

You might reasonably expect consumers to understand that ‘zero’ and ‘diet’ soft drinks contain no sugar or calories.

Especially when these products account for some 40% of purchases.

Yet, according to The Independent in Ireland, research by Coca-Cola found that many Irish people did not know this.

How many ?  Six out of ten.  60% !

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