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Apr 21, 2015 / Richard Hall

Beer necessities

Innovation abounds in all beverage sectors.  Here are three that caught my eye recently in beer:

  • New Belgium + Ben & Jerry’s salted caramel brownie brown ale in the United States.  This is a joint initiative between a craft brewer and an ice cream brand, resulting in a 6.3% alcohol by volume brew to be launched in the autumn.
  • Suntory’s new Precious collagen beer in Japan.  This has 5.0% alcohol by volume and 2 grams of collagen per can to help preserve skin suppleness.
  • El Boqueron beer in Spain made with sea water from the Mediterranean.  It has 4.8% alcohol by volume and must go well with pretzels.
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  1. Adam / May 11 2015

    I presented this beer in Polish beverage magazine. There is so many ideas around the World that innovation drive sometimes go crazy.

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