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Apr 28, 2015 / Richard Hall

Mio, Mjo and now Mia

Two of the more common words in beverage branding recently have been variations on the theme of Life and My/mine.

I’ve blogged about some of these in the past, notably a group of Mios and then Mjo.  Now for Mia.

Mia is a range of wines from Spain’s Freixenet.  The sparkling variants have just been launched in France.

Mia is especially interesting because it’s a lifestyle range aimed at new consumers and is identified with a charismatic female wine maker.

Make mine a Mia.  

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