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Jul 9, 2015 / Richard Hall

Breakthrough innovation

What makes a breakthrough innovation ?  For the United States, Nielsen sets some good criteria:  a new value proposition, $50 million sales in year 1, at least 90% of year 1 sales in year 2.

 

Out of 20,000 new product launches in the past 4 years, how many do you think achieved this ?  The answer is 74.  12 were added in 2014.  Of these, 5 were in food, 4 in drinks, 1 in personal care, 1 in household and 1 in petcare.  

The drinks rankings were:

 

5        Monster Energy Ultra                       Monster

6        Mountain Dew Kickstart                   PepsiCo

8        Redd’s Apple Ale                              MillerCoors

10      Red Bull Editions                               Red Bull 

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