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Nov 22, 2016 / Richard Hall

Beer brewed by artificial intelligence

Yes, apparently. Actual reality, not just virtual reality.

Algorithms have been created to adjust the flavour of 4 new beers on the UK market according to consumer feedback. The most recent answers can influence the next set of questions.

Codes to access the questions are printed on the bottles. A sample question would be to rate an aspect of taste out of 10.

The 4 beers are called Amber AI, Black AI, Golden AI and Pale AI. They are currently on sale by UBrew in London and will reportedly soon be available online.

The business behind them is IntelligentX Brewing, a joint venture between the 10x creative agency and machine learning experts Intelligent Layer.

Further details are to be found in the Financial Times of 2nd November.

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