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Sep 5, 2017 / Richard Hall

US beverage market value

Beverage Industry magazine publishes an annual State of the Industry supplement, which provides a useful ready reckoner on retail market values and growth. For ease of reference, I’ve combined some categories, then divided them into billions and millions.

BLOG-US Beverage Market Value

In terms of value, carbonated soft drinks on $27.6 billion were ahead of beer on $23.7 billion, with bottled water 3rd on $15.3 billion and energy drinks 4th on $11.1 billion.

By way of growth, sparkling waters were the fastest at 16.0%. Imported beer on 9.4% beat craft beer on 5.8% and almond milk came 3rd on 8.1%, with still retail waters 4th on 6.2%.

BLOG-US Beverage Market Value 2

The emerging iced coffee market had the fastest growth overall at 22%, while soy milk sank back by 14%.

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